Good Morning America Food recently featured Country Archer Co-Founder Eugene Kang and other food brand founders in an article on how their cultural heritage impacted the brands. Here is an excerpt from the original Good Morning America Article.
Asian American Community offers support
"CEO and Co-Founder of the artisan jerky brand Eugene Kang told "GMA" that "the Asian American community has really rallied to help raise me and Country Archer up -- there were tough times with the business when we were struggling to get our foot in the door."
When the popular hot sauce sriracha was first trending, Kang reached out and "pulled on the heart strings" of the Huy Fong Sriracha owner and collaborated to create a sriracha flavored jerky. "It put Country Archer on the map and I’m ever thankful for what they did for me," Kang said. "Now it’s about paying it forward. If there’s advice, I can help a young founder with, I’m happy to lend a voice."
"I grew up in a Korean immigrant household, with my grandfather coming to the country on less than $20. He started in the convenience store business because it was the business where you didn’t need to speak much English," Kang said. "As a result, I grew up in the stores and around CPG food products all the time. To think about my family starting from there, and to now be able to be an Asian-American business owner of a CPG Food brand is emotional and awesome."
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